Tuesday, May 19, 2009

The List The List The List The List

You may be thinking THE LIST, what list, why do I need a list, where do I get a list? all those questions The list is your list of contacts, customers, potential customers, and former customers. The list is your bread and butter. Having a list that is accessible via email is crucial to most business... The list allows you to stay Top of the Mind with your customers. The list allows you to reach out to your customers and keep them abreast of your business.

If you are an off line business you may be thinking how can I use a list in my business? Here are some ideas:

CPA’s - send out a monthly tax tip. Think about it , wouldn’t it be great if more clients were better prepared for tax season? People start the year with good intentions, but monthly reminders would be great.

Air conditioner services - Send out tips on keeping the air conditioner in good condition, send a short article on the 16 point inspection.

Car Services – Send out tips on keep the car in good running condition. Short fun articles on why the oil needs to be changed every 3,000 miles, why do tire need to be rotated, etc.

Bars, restaurants, == Special Events, Promotions, coupons, new menu items, and so on

Capet cleaning - promotions, coupons, short blurbs why commercial spot cleaners harm carpets.

Ok, by now you are getting the pictures, the ideas are endless.

Yogurt /ice cream shops - The flavors of the month menu! Yum

So start building that list today and stay Top of the Mind with your clients.

Tuesday, May 12, 2009

Increase Profits - Decrease Expenses

It is Internet time! Like it or not the internet is changing the way we shop, gather information and communicate. What does this mean for you the business owner? It means that now more than ever it is important to be creating an ongoing relationship with your customers. Building customer loyalty is critical for the success and growth of your business. If you are new to the business world you may not have thought about customer loyalty and retention. For those of you who already have a business you know that it is more expensive to acquire new customers than retain current customers. Also, who is going to give you a great referral? Creating and fostering a strong ongoing relationship is essential for today’s savvy customers. Good relationship marketing can make that very easy. About now you are probably saying to yourself, ‘I am already so busy, how can I ever find the time to develop relations with my customers?” That is were Capture that Contact can help you save time and money. Fill out the form, call, or email for a free consultation and see how you can increase sales and decrease advertising expenses.